Brand new Honda Civic models call for a brand-new campaign. As such, Honda has created its 'One More Thing to Love about Today' Campaign which highlights the all-new, redesigned Honda Civic Coupe and Si Coupe.
The campaign features the blues rock band, Vintage Trouble, as well as popular contributions like Adventure Time from Cartoon Network and internet sensation, Nyan Cat, among others.
The campaign reaches through a multitude of media including print, digital media and TV shorts. One such TV aspect is a spot called "Performance" which runs about 30 seconds on both network and cable channels. There is an additional, extension video online that is two minutes long. Viewers can expect to see the initiative go live on homepages of MSN, Yahoo and other popular sites, next week.
"This new Civic campaign connects with a new generation of buyers by prompting them to focus on the positive and consider what they love about today," says Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc. "The Civic campaign also introduces a crew of fun pop cultural references that will pique Gen Y's attention across media they frequent."1
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Source: 1 http://www.hondanews.com/channels/corporate-headlines/releases/honda-celebrates-civic-with-all-new-one-more-thing-to-love-about-today-campaign
